Safeway Grocery Stores Launch Gas Rewards Program

The program, which launched this month, will give shoppers points from store purchases to use on gas purchases.

Safeway has partnered with ExxonMobil to start rewarding shoppers in Northern Virginia for their purchases at Safeway stores by cutting costs at the pump.

This month, Safeway will launch their Reward Points loyalty program which will give shoppers points toward savings on gas at ExxonMobil stations. 

“Safeway listens to its shoppers, and we understand the importance of stretching grocery dollars,” said Mir Aamir, president of Customer Loyalty and Digital Technologies at Safeway in a press release from the company. “By teaming up with ExxonMobil, we’re able to thank our customers with a loyalty program that makes two frequent and critical purchases lead to real savings.”

Shoppers will be able to earn rewards points on certain purchases. The release states that points can be earned by buying groceries, gift cards or pharmacy items and using the Safeway Club Card. For every 100 points earned, shoppers can take 10 cents off per gallon at the pump.

The points program is similar to one run by rival grocery store Giant, which offers the same deal to its customers: for every 100 points earned, shoppers get 10 cents off at Shell gas stations.

For more information, visit http://www.safeway.com.

A.B. December 23, 2012 at 11:25 PM
Elsewhere supermarket chains are competing to offer the least expensive and most customer friendly home delivery of groceries - one grocery delivery truck prevents up to 30 single-occupant vehicle trips per day to the supermarket.
Beck Lomax December 24, 2012 at 07:24 PM
Did Safeway provide compensation for the inclusion of this article on this site?


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